From our experience in the market, we have noticed that consumers in the Gulf Cooperation Council countries are increasingly loyal and interested in new and innovative products, which is a factor driving the demand for non-essential beverage sectors such as energy drinks, which are expected to witness strong growth.
From our market experience, we have noticed that consumers in the Gulf Cooperation Council (GCC) countries are increasingly loyal and interested in new and innovative products, which is a factor driving the growing demand for non-essential carbonated beverages, such as energy drinks. This sector is expected to experience strong growth. Over the past few years, we have observed robust demand from consumers for such products, which has, in turn, driven strong demand for importing these products, making it an investment opportunity that should be seized. The project relies on the latest technologies that help reduce costs and increase production speed.<br>Carbonated beverages are the second most consumed drinks after water, with increased population numbers and rising disposable income leading to higher demand for carbonated drink products worldwide. These benefits have driven the growth in demand, while packaging and marketing solutions play a key role in the sector’s expansion. Another trend contributing to increased demand is the introduction of new and innovative products, which help manufacturers enhance their brand presence and provide a competitive advantage to their products.<br>Based on this, our feasibility study report will help map out the current market potential, providing valuable insights on targeted brands, best-selling packaging types and sizes, distributor evaluations in terms of financial standing, and access to retailers and distributors of these products. It will also define market size, flavor performance, targeted brands, competition, supply chains, and trade terms. Additionally, the report provides an overview of macro-level driving factors and barriers within the beverage industry.
Focus on the quality of raw materials.
Presence of a highly skilled team.
Availability of top-level workers and technicians.
Attention to general cleanliness within the factory.
Supervision by a management team with precision and discipline in the work process.
Use of advanced technology in manufacturing and packaging.
Commitment to maintaining product quality during packaging.
A fully equipped factory that maximizes the effectiveness of infrastructure services.
Executive summary
Study project services/products
Market Size Analysis
Risk Assessment
Technical study
Financial study
Organizational and administrative study
The Gulf Cooperation Council (GCC) countries comprise just 0.7% of the world’s population; however, they account for 3% of global spending on processed food and beverages—amounting to USD 102 billion out of a total USD 3.4 trillion. This highlights the region’s exceptionally high per capita food consumption, surpassing the global average.
This is unsurprising upon closer examination: the GCC population now exceeds 58 million people, with approximately 56.3% falling within the 25–54 age bracket—a vital and dynamic demographic that forms the backbone of the food industry market due to its youthfulness and vitality.
Saudi Arabia alone accounts for approximately 59.7% of the GCC’s total population and captures more than 53% of the food and beverage market share in the region. Accordingly, Mashroo3k Company has compiled key indicators of this vital market in the Kingdom, based on the latest available statistics:
By the end of Q2 2021, the number of food product factories was estimated at 916, with an additional 249 factories under construction.
The number of beverage factories stood at 209, with 71 more under construction.
Food product factories represented 11.1% of the total 8,258 operational factories in Saudi Arabia, while beverage factories accounted for 2.5%.
The Saudi food and beverage market was valued at SAR 168.8 billion.
By the end of 2021, food consumption reached SAR 221 billion, marking a 6% growth rate.
According to global reports, Saudi Arabia’s food consumption was valued at USD 70 billion—equivalent to 60% of the total food consumption across the Gulf region.
The fast-food market in Saudi Arabia is projected to reach USD 4.5 billion within the next three years.
The organic, healthy, and specialty food market is valued at USD 27 billion, while the halal food market stands at USD 6 billion.
Saudi Arabia imports approximately USD 14.5 billion worth of food and beverages annually.
In 2020, operating expenses for food and beverage service activities were estimated at SAR 34,032.10 million, up from SAR 30,069.23 million in 2018.
Operating revenues for food and beverage service activities reached SAR 61,557.77 million in 2020, up from SAR 54,866.87 million in 2018.
By 2027, operating expenses for food and beverage service activities are expected to reach SAR 52,489.34 million, while operating revenues are forecast to climb to SAR 92,084.64 million.
Total operating revenues for the food product manufacturing sector in Saudi Arabia are projected to reach SAR 128,540.573 million by 2027.
Global Food Sector Overview:
According to UNICEF, the global malnutrition rate rose to 9.8% in 2021.
Between 702 million and 828 million people are suffering from hunger worldwide.
The global food market generates approximately USD 8.66 trillion in revenue.
About 7.8% of global food market revenue is expected to be generated through online sales.
Total global production of primary crops amounts to 9.4 billion tons.
Total global production of red and white meats is 337 million tons.
Total global fruit production is 883 million tons.
Total global vegetable production is 1,128 million tons.
Total global vegetable oil production is 201 million tons.
Total global dairy production stands at 883 million tons.
Total global egg production amounts to 83 million tons.
The fast-food market in Saudi Arabia is expected to reach USD 4.5 billion within the next three years.
The organic, healthy, and specialty food market in the Kingdom has reached USD 27 billion, while the halal food market is valued at USD 6 billion.
Saudi Arabia’s imports of food and beverage products are estimated at approximately USD 14.5 billion annually.
In 2020, operating expenses for food and beverage service activities were estimated at SAR 34,032.10 million, compared to SAR 30,069.23 million in 2018.
Operating revenues for food and beverage service activities reached SAR 61,557.77 million in 2020, up from SAR 54,866.87 million in 2018.
By 2027, operating expenses for food and beverage service activities are expected to reach SAR 52,489.34 million, while operating revenues are projected to reach SAR 92,084.64 million.
The total projected operating revenues for the food product manufacturing sector in Saudi Arabia are expected to reach SAR 128,540.573 million by 2027.
